Sofia Ashraf is strongly opinionated and uses her music to comment on the current socio-political scenario of the country. If her music is a statement, the language she uses is slam-poetry and rap punctuated by electronic sounds and folk chants. She began rapping at the age of 18. Her first public stage was Justice Rocks – a copy-left initiative that invites youngsters to express themselves on issues that matter and uses the medium of performing arts and music to challenge corporate globalization, discrimination and hate politics. In 2015 Vettiver Collective decided to take protests to the digital platform and along with Sofia, they produced “Kodaikanal Won’t” – a video addressing the mercury poisoning caused by a thermometer factory owned by Unilever. The video garnered over 4 million views and resulted in the multi-national company compensating 591 ex-employees. Sofia Ashraf currently creates content on YouTube under the monicker “Sista from The South” on the badass feminist channel – Blush. Her videos address issues ranging from environmental issues, politics, patriarchal structures and moral policing.
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